Ten years ago, I walked straight out of university and into fashion — and I haven't looked back since.

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My career has taken me across the full spectrum of the industry — from global retail at H&M and local contemporary brands, among others — each chapter teaching me something the next one demanded. Every step eventually led me to luxury fashion, the world I've always been drawn to, and the one that's felt most like home.

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I work at the intersection of marketing and brand image — which, in practice, means I think about everything. The way a brand shows up online. The feeling a customer gets the moment they walk into a store. The invisible thread that connects a campaign to a community. Over the years, I've worked in enough corners of this industry to understand not just what good looks like, but what it takes to get there.

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What keeps me going is simple: this industry never stands still, and neither do I. The worlds of media, fashion, and marketing are constantly evolving, and I find real meaning in growing alongside them — leaving my mark on something that's always in motion.

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One of my proudest professional milestones has been leading the launch and ongoing management of Boygar's Magazine— a publication where I've been involved in every dimension, from editorial direction to brand strategy. It's been the ultimate test of everything I've built.